About
Leadership experience. Independent perspective. A human approach.
More than two decades in corporate leadership have shaped how I understand responsibility, change and the decisions leaders face. Today, I bring that perspective into my work with clients, drawing on business experience, professional coaching and organisational psychology.

Executive & business experience
My corporate career spans the telecommunications and energy sectors, including senior leadership roles at A1 Bulgaria and EVN Bulgaria.
At A1 Bulgaria, I held sales management roles focused on complex corporate projects and international partnerships, including work with Vodafone. I brought together teams across departments and countries to deliver integrated customer solutions and large-scale projects, and to coordinate bids for competitive tenders.
At EVN Bulgaria Elektrosnabdiavane, I served as Board Member and Acting Sales Director, leading the entire Customer Area, with a team of more than 100 people.
My leadership responsibilities included revenue, the product portfolio, new service development and strategic partnerships. I oversaw sales, marketing and customer service, as well as incentive mechanisms and customer processes from pre-sales to post-sales.
I initiated and led the restructuring and transformation of the Customer Area, reshaping its organisational structure, establishing new functions and responsibilities, and expanding its operations into new territories.
I know first-hand what it takes to set direction, make decisions with incomplete information and bring people together to turn strategy into action. That understanding grounds my work with clients today.
A trusted sparring partner for leadership growth
Some leadership questions are difficult to discuss openly with colleagues, teams or stakeholders. A difficult decision, a recurring team challenge or a change in your role may call for an independent perspective and an honest, confidential conversation.
I am a trusted partner for those conversations. I hold up a mirror, ask direct questions and help you see what you may not recognise on your own.
Our work combines support with thoughtful challenge. You gain room to question familiar patterns, work through difficult decisions and become more intentional in how you lead.
Client perspectives
“Ivanina understands in depth the challenges of leadership, organisational dynamics and the complexity of business decisions. She speaks a current business language. Our work together helped me adapt to my new responsibilities faster and achieve stronger results.”
“Ivanina is different. Behind her calm and delicate approach are remarkable depth and insight. Our conversation felt light and natural, yet somehow reached precisely the things that mattered most.”
Education & professional development
Executive education
- Executive MBA in General Management
- University of Sheffield · October 2019 – December 2022
- Executive MBA in Energy Management
- EVN AG · September 2023 – May 2024
- Oxford Executive Leadership Programme
- Saïd Business School, University of Oxford · November 2024 – March 2025
Professional coaching
- Erickson Certified Professional Coach
- Erickson Coaching International · April 2025 – September 2026
- The Art & Science of Coaching — Level 2
- ICF-accredited coach training programme
Psychology
- Master’s degree in Organisational and Social Psychology
- New Bulgarian University · October 2025 – present
- In progress · Expected completion February 2027
Publications & appearances
I’m passionate about understanding what makes leadership effective and how people shape business performance. I explore these questions through speaking and writing about leadership, decision-making and organisational change.
Explore Publications & AppearancesStart a conversation
What would be useful to talk through?
A difficult decision, a period of change or a question about your own leadership — let’s start with what matters to you now.
